OEO/advice

CIRO proposal to modernize and clarify regulatory framework for OEO account services

The proposed guidance will shape how DIY investors receive tools and information without crossing into prohibited recommendations.

Published on: November 17, 2025 Provided in: EN

Submission – CIRO – Proposed guidance on OEO account services and activities

Recipients

Canadian Investment Regulatory Organization (CIRO)
Member Regulation Policy

Industry segments this resource supports

  • Wealth management

Summary

We support CIRO’s proposed guidance to modernize and clarify the regulatory framework for order-execution-only (OEO) account services. We endorse CIRO’s principles based approach, narrower definition of prohibited recommendations, and expanded allowance for decision making supports, while also identifying areas needing refinement, such as terminology clarity, business-model neutrality, conflict of interest expectations, and flexibility for innovation.

Why this matters: The proposed guidance will shape how DIY investors receive tools and information without crossing into prohibited recommendations.

Key takeaways

  • SIMA supports CIRO’s initiative to modernize OEO regulation and provide clearer expectations for OEO dealers.
  • SIMA emphasizes the need for precise definitions, especially around “recommendation,” “specific investment decision,” and “very limited range of products.”
  • SIMA urges CIRO to ensure business model neutrality so that proprietary or limited product shelves are not unfairly penalized.
  • Decision making supports—such as educational tools, alerts, filtering mechanisms, and sample portfolios—should remain permissible when factual, non directive, and accompanied by safeguards.
  • SIMA recommends harmonizing terminology across CIRO guidance and IDPC Rules to support consistent compliance.
  • SIMA encourages flexibility, innovation, and technology neutral regulation to better serve DIY investors.
  • SIMA supports allowing sample portfolios with specific securities, provided disclosures clarify they are not recommendations.

Download this resource!

Upcoming Events

Interested in more? Connect and learn From industry experts!

We connect leaders and experts to deliver timely insights, practical education, and best practices to help the industry excel and drive innovation.

Thu 29 Oct 2026
A large audience listens to a panel of speakers on stage at a conference, with one speaker shown on a screen. The room is filled with round tables and attendees facing the stage.
In person

2026 SIMA Annual Leadership Conference

In person
Members & non-members
Thu, Oct 29, 2026
EN

Join hundreds of senior professionals from across the country to exchange ideas, explore emerging trends and gain insights from renowned experts and leaders.